My journey and story! I am a designer and a devout entrepreneur based in the US. I would like to take this opportunity to introduce myself and the luxury brand Aangan by Parul that has been my maiden venture that I started in Ohio, USA triggered by my undying interest towards fashion, textile, and Indian ethnic wear. I started this as a small home business. As my knowledge about the art of designing and making Indian clothes increased and my network of vendors and craftsmen grew, this interest developed into a passion. After a lot of research, tireless workdays, and hard work, I was finally able to develop a brand of my own that I was so very proud of called “aangan by Parul”.
Ironically this brand came into existence during Covid, a time when the fashion industry had come to a screeching halt due to lockdowns. During that time, I recognized the immense hardship that our country's talented craftsmen were going through and how ruthless and uncompassionate the fashion industry really was. This is when I had decided that I would in my small way try to make a difference in their lives by helping them during these very unprecedented times. I realized that in addition to pursuing my passion I can also help support India’s talented craftsmen and help increase awareness of Indian Ethnic Fashion in America and world. This is how my journey with Aangan by Parul began in 2020. I have worked with local craftsman in Kolkata and have grown from a team of 2 people to 40 people now.
“aanganbyParul” is an upcoming luxury brand focused on luxury Indian clothing from bridal wear to casual wear. We have 2 locations, one is in Cleveland, Ohio (USA) and the second in Kolkata (India). All our design and manufacturing takes place in our Kolkata unit. In my effort to help grow my community of talented craftsmen and support my cause and business please follow my Instagram page https://www.instagram.com/aanganbyparul. Here you will find all our latest designs and collections.